Google Ads Bid Management Script Generator

🎯 Bid Adjustment Logic

✅ Increase Bid: Cost/Conv ≤ Target AND Search IS < Low Threshold

❌ Decrease Bid (High Cost): Cost/Conv ≥ Target

📉 Decrease Bid (High IS): Cost/Conv ≤ Target AND Search IS ≥ High Threshold

📋 Report Only: All other cases (no bid changes)

📅 Basic Settings

Lookback Days:

Number of days to analyze performance (7-90)

Report only mode (uncheck to actually adjust bids)

Only analyze enabled campaigns and ad groups

🎯 Performance Criteria

Target Cost/Conversion ($):

Maximum acceptable cost per conversion

Find ad groups with Search IS below (%):

Find ad groups with Search Impression Share below this threshold

High Search IS threshold (%):

Decrease bids when Search IS is above this threshold (even with good cost/conv)

📈 Bid Adjustment Rules

Enable Bid Increases (Low cost/conv + Low impression share)

Enable Bid Decreases (High cost/conv)

Enable High IS Decreases (Good cost/conv + High impression share)

Bid Increase Percentage (%):

Percentage to increase bids by when criteria are met

Bid Decrease Percentage (%):

Percentage to decrease bids by when cost/conv is too high

High IS Decrease Percentage (%):

Percentage to decrease bids by when impression share is too high

📊 Minimum Thresholds

Minimum Conversions:

Only adjust bids for ad groups with this many conversions

Minimum Clicks:

Only analyze ad groups with this many clicks

Minimum Cost ($):

Only analyze ad groups with this much spend

🔍 Campaign Filters

Include Campaign Names (one per line):

Only process campaigns containing these words (leave empty for all)

Exclude Campaign Names (one per line):

Skip campaigns containing these words

📊 Reporting

Save results to Google Spreadsheet

Google Spreadsheet URL:

Required if spreadsheet output is enabled

Send email notifications

Email Recipients (one per line):

Required if email notifications are enabled

📋 Generated Script

Click "Generate Bid Management Script" to create your customized Google Ads bid automation script.

📋 What This Script Does

This script analyzes ad groups in Max Conversions campaigns and automatically adjusts Target CPA bids based on performance. It can increase bids for profitable ad groups with low impression share, decrease bids for expensive ad groups, and optimize ad groups with high impression share to save budget while maintaining performance.

Instructions:
1. Configure your bid management settings above
2. Click "Generate Bid Management Script"
3. Copy the generated code
4. Paste into Google Ads Scripts and run daily/weekly

🥷 Bid Management Ninja Script Generator