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Google Ads Scripts that Reduce Google Ads Time by 50%

⬇️ Access the scripts below ⬇️

Negative Keyword & N-gram Script

What it does: Exact match negative keywords at the campaign level if search term doesn’t contain words components from any keyword in the triggering campaign. Also shows popular parts of search terms (N-grams) to suggest phrase match negatives too.

Anything with a Conversion is whitelisted and not added as negative.

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Performance-based Bidding Script

What it does: Adjust ad group level bids (Max Conversions) to:

Increase bids for converting ad groups/keywords

Reduce bids for poor performing ad groups/keywords

Reduce bids for converting ad groups/keywords with to lower CPC

Based on Search Impression Share %: The automation takes into account the impression share for each ad group for bid adjustments and also the target CPA OR actual CPA as a baseline.

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